Campaign Highlights Hidden Risk of Heart Attack

new health campaign educates people about the
risks of heart attack through art and augmented reality.

The Hidden Risk campaign
kicked off with an art installation in New York. Artist Alexa Meade painted
heart attack survivors into life-size murals to symbolize the “hidden” risks of heart
attack and highlight personal stories of survival.

To kick off the Hidden Risk campaign, Bayer commissioned artist Alexa Meade to paint three different heart attack survivors, including Yesenia, “hidden” into their own customized murals to bring to life each person’s story of survival. 

For heart attack survivor Yesenia,
addressing her hidden risk meant understanding the role her family history

“When I finally went to an emergency room, they couldn’t make sense of it either because of my age and symptoms. But that fateful day I actually experienced two heart attacks,” said Yesenia. “Now I know that heart attacks can happen at any age, that the symptoms can be different for women, that family history is a strong indicator of risk. My father had diabetes and died of a heart attack at 64.”

Many patients don’t realize that factors like high blood pressure, high cholesterol, family history or stress increases the risk for a heart attack. The warning signs of a heart attack can be different for everyone, but discomfort such as squeezing, pressure, fullness or pain in the center of the chest that lasts more than a few minutes or that goes away and comes back is the hallmark of a heart attack.

Bayer®Aspirin launched the campaign with the Mended Hearts and WomenHeart organizations. By visiting, you can learn more about your hidden risk factors and launch an augmented reality experience that creates a selfie on your smartphone for sharing on Facebook or Instagram. For every selfie shared with #YourHiddenRisk through March 12, 2020, Bayer®Aspirin will donate $1.00 to Mended Hearts or WomenHeart† up to $50,000‡.

*WomenHeart: The National Coalition for Women with Heart Disease

** Donation amount will
be evenly distributed amongst Mended Hearts and WomenHeart; purchase is not


The Content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition.

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